Aaron Abentheuer

Aaron is a designer and founder based in London.

He is a co-founder at New Material, an AI product studio. We design, build, and ship great AI-native products through incubation as well as in collaboration with Fortune 500 clients and startups.

Before founding New Material, he worked at IDEO in Palo Alto, London and Munich, designing AI-powered products and systems in mobility, sustainability, logistics, and the home for clients such as Ford, H&M Group, Meta, and IKEA.

His work on transitioning H&M Group’s global packaging system from plastics to paper, eliminating more than 2000 tons of plastics per year, has been named as one of “the most innovative sustainable designs” by FastCompany in 2021.

Aaron holds a BA in Interaction Design from HfG Schwäbisch Gmünd (University of Design), Germany.