Lifelong performance, medically backed

Forma was created in close collaboration with Rafael Nadal’s personal doctor, Angel Ruiz Cotorro, to translate decades of medical expertise into a digital product. As injuries continue to rise across the sport, especially among young players, the goal was to make world-class prevention and recovery knowledge accessible beyond elite professionals. Working together, we helped turn his clinical approach into a system that blends performance, recovery, and education into a single experience that supports players both on and off the court.

Building consistent habits

At the core of the app is the Forma Score, a dynamic metric that combines sleep, heart rate, training load, pain, mood, and nutrition into a single signal. Rather than pushing players to extremes, it encourages them to stay within an optimal range to avoid overtraining or undertraining. Streaks reinforce this balance, creating a simple feedback loop that motivates players to consistently log data and maintain healthy routines over time.

A camera built for tennis

Forma includes a purpose-built camera for tennis training, designed around how coaches already work. It allows for frame-by-frame playback, quick annotation of specific joints or movements, and lightweight pose detection to visualize the body in motion. This makes it easier to identify issues like improper mechanics or strain during strokes and provide actionable feedback directly within the recording.

A content library grounded in medical expertise

The app features a comprehensive content library developed by Angel Ruiz Cotorro and his medical team. It covers injury prevention, recovery, and performance across the full lifecycle of a tennis player’s day, from warmups and match preparation to post-match recovery and rehabilitation. The content blends practical exercises with education, helping players understand not just what to do, but why it matters.

The Forma Band

Forma integrates with wearables like Polar and Apple Watch to capture heart rate, HRV, and training load in real time. The system passively detects activity, removing the need for manual tracking and ensuring that every session is recorded. This creates a seamless connection between on-court activity and in-app insights, especially valuable for academies managing multiple players.

Crafting a brand rooted in performance and place

We developed the product experience alongside a visual and content language inspired by Rafael Nadal’s world. Content was filmed across Spain, often on clay courts, with a focus on natural tones and an honest, grounded aesthetic. The goal was to balance clinical credibility with the emotional and cultural identity of tennis, making the experience feel both educational and aspirational.

Micro-interactions that make the system feel alive

Throughout the app, small interaction details reinforce the sense of precision and care. The interface responds fluidly to user input, from the Forma Score expanding around a player’s profile to real-time heart rate visualizations that can be felt through haptics. These moments turn abstract data into something tangible, helping players better understand their bodies and stay connected to their performance.

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